The target audience is young people 16-18 as it is a college magazines and so is aimed at students. You can tell this because the person on the cover is young and his style is current. In the image he also has some books which relates to college and students. Also, the masthead is 'COLLEGE' and is is written in large font to make it stand out. The cover lines are also quite gossipy and relate to what students would want to read about. The font is also bright to catch the attention of young people.
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